Athicha joined ExxonMobil working in the Research & Engineering Information Technology section. There he held a position as a lead developer in web & desktop applications. He then joined Architecture & Technology where he conducted proof of concepts with Extended Realities (XR) for the business units. This led to the creation of Immersive Technology Studios, an internal IT organization that provides XR services to the business units. In that role as the Extended Reality Domain Architect, Athicha led the R&D efforts within the 3D space. Learnings from those R&D efforts were applied and integral to the creation of the Digital Reality Ecosystem where he is now the lead architect for the entire project.